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Open and let other professionals hit a few shots with their new purchase. Williams, on the other hand, drove the two of them to a Las Vegas Walmart to purchase the cheapest cue available and gave it a test drive on Kohler’s home table. The well-choreographed highlight reels of Florian Kohler usually involve the trick shot artist dressed in semi-formal attire and performing highly skilled drills while dramatic music plays underneath.
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Anyone can schedule a lesson with Jennifer Barretta, but Williams sat down with her and analyzed the action scenes in well-known pool movies - including Barretta’s performance in the movie 9-Ball. His content offers not only instruction and analysis of his own game but also offers a glimpse at the lighter side of the game, allowing viewers to see competitors in a more informal setting. “I love pool and I try to make that clear in the videos that I do, and I think that comes across.” “If I had to guess why they’re popular I would have to say people like seeing someone who is genuinely invested and interested in the sport,” Williams said.
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The online video series has allowed Williams to find his niche as a pool playing entertainer while tapping a large, hidden audience of both pool players and people just looking for entertaining content. Pros Jennifer Barretta (left) and Thorsten Hohmann (right) can attest to comic Williams’ need for coaching. Over the last four years, his “Your Average Pool Player” series has amassed over 27 million total views on both YouTube pages. Using persistence, a sharp wit and attention to detail, Williams has managed to pull off the shots both with the cue and camera.
But developing a large following with a niche such as pool-related content on YouTube can be as difficult as attempting to recreate some of pool’s most dazzling shots - like Efren Reyes’ infamous “Z” kick shot against Earl Strickland in 1995.
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“Might be the first average pool player you will have on the cover,” said German professional and instructor Ralph Eckert, who collaborated on a video with Williams.įor any aspiring video creator or blogger, generating a high number of views - or going “viral” - is the ultimate goal. Yet, part of the intrigue surrounding Williams comes from his average abilities, among other things. “Certainly, my social media reach to skill ratio is very high.” “I routinely get my ass handed to me by amateurs,” he says sincerely. In fact, he will readily tell you how bad he is, mentioning that his lone accomplishment is winning his league night once.
Most fans of the game usually look up content on the internet because they want to watch famous players in old matches, but the 32-year-old Colorado native is far from a professional. What does happen frequently is people viewing Williams’ comical and creative pocket billiards-themed videos on his personal page or that of Kamui Brands. “A guy just walked by and he pointed to me and did a pool motion, because I think maybe he had seen a video. For a brief moment, the video creator and improv comic had a rare loss of words.
Rollie Williams was hanging outside of his Brooklyn apartment on a July afternoon, chatting on the phone with a reporter when he spotted a stranger on the sidewalk attempting to grab his attention. Pool’s everyman Rollie Williams puts his subpar skills on display for millions of fans to see.
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